Introducing Bunny for Platforms: Simplifying Domain Management at Scale

Domain names serve as a core part of the internet. They provide a unique, branded, and memorable address for online properties. That means that for companies such as e-commerce platforms, SaaS providers, and web hosting companies, providing support for custom domain names isn’t just a preference; it’s a necessity. However, while working with a handful of domains can be very straightforward, when it’s time to scale to tens, hundreds of thousands, or even millions of hostnames, this can quickly turn into a monumental challenge.

Among the many difficulties this brings, one of the biggest we’ve seen companies face is managing SSL certificates at scale. In 2024, with privacy concerns and ever-increasing cyber threats, HTTPS is no longer optional and almost serves as a basic requirement to have an online presence. For a while now, modern browsers have been flagging any website lacking secure protocols as insecure. However, maintaining customer trust isn’t as simple as switching on HTTPS. To be seen as secure, every hostname requires a specific certificate issued for that specific domain. While services like Let’s Encrypt have made SSL issuance more accessible, scaling this across a massive list of domains still involves significant manual work and configuration.

Yet, SSL management is just one piece of the puzzle. 

Managing large volumes of hostnames demands comprehensive technical planning, robust security, and performance measures, which are usually achieved by coordinating multiple different products and services in order to provide a seamless experience for your customers. Juggling products from multiple different companies can quickly complicate integration, limit compatibility and lead to performance issues, along with a lot of required development work.

At bunny.net, we’ve spent years perfecting the art of managing domains at scale. Today, we power millions of hostnames across the globe, providing not just automated SSL, but also market leading performance solutions, load balancing, and security features—all packaged into a single, easy-to-use platform.

After successfully collaborating with web hosting giants, web performance, and e-commerce platforms, each handling up to hundreds of thousands of domains, we knew it was time to take this expertise to the next level.

Introducing Bunny for Platforms

Following our mission of helping make the internet hop faster, we are thrilled to unveil Bunny for Platforms, an exciting new service designed to help companies simplify domain management at scale. 

This all-in-one package combines everything you need to offer your customers a seamless branded experience, including DNS, SSL, performance optimizations, advanced security, edge caching, and powerful analytics—all packed into a single, streamlined platform.

It packages all of our products into an API-first service for you to build with, with tailored pricing and SLAs, additional features, and increased API limits.

Simplified SSL management

After many customer conversations, we know that SSL management at scale is often the most daunting task. Bunny for Platforms addresses this pain point head-on by introducing new, streamlined SSL management. Whether you need to automatically issue and renew SSL certificates or enable your own wildcard certificates across eligible domains automatically, Bunny for Platforms has got you covered. It only takes a few API calls, and your domains are ready to go.

Unlimited scalability with increased zone and API limits

To prevent abuse and ensure fair usage, standard bunny.net accounts limit the zone count per account to 500 hostnames. Bunny for Platforms completely removes this limit and allows you to scale indefinitely with up to millions of hostnames.

It significantly increases the account-wide API limits, enabling efficient management of domains, configurations, and analytics in real-time, with the flexibility to integrate statistics, make configuration changes, and generate reports for your users instantly within your own interface, while still allowing you to make manual changes within the bunny.net dashboard that you know and love.

Performance optimization and edge caching

By entrusting your domains to us, you gain much more than just streamlined hostname management; you also unlock the full potential of one of the fastest edge networks on the planet. 

Every hostname managed through Bunny for Platforms is automatically accelerated by Bunny CDN and, optionally, optimized with Bunny Optimizer. Together, this also helps you provide exceptional user experiences with fast-loading websites and optimized images, no matter where your users are.

WAF and advanced DDoS protection

The larger the number of domains you’re handling, the greater the chance of something going wrong. In today’s landscape, protecting your customers and your infrastructure is more crucial than ever. To help with that, Bunny for Platforms also includes our advanced Web Application Firewall (WAF) in API-only mode, as our DDoS protection for every hostname you add, ensuring your platform remains secure and your users enjoy a worry-free experience.

For users not interested in Bunny For Platforms or wondering about security, we are also excited to announce that WAF will be available to everyone later this year or early 2025 as part of a much bigger product launch!

Tailored pricing model

While bunny.net already provides exceptionally simple pricing, scaling to hundreds of thousands of hostnames requires a pricing model as unique as your business. To better align with your business needs, Bunny for Platforms introduces a new pricing model that provides per-domain instead of bandwidth-based pricing. This offers predictable costs, helps you plan with confidence, eliminates surprises, and focuses on your growth rather than juggling cost calculations and unexpected charges.

This allows more predictability in your planning and helps you use all of our products without worrying about cost calculations, traffic spikes, or unexpected charges.

Dedicated customer success team

Even with the best tools, managing and onboarding thousands or millions of hostnames can be a daunting task. That’s why Bunny for Platforms comes with a dedicated customer success team, including our top solution engineers and technical support experts available on Slack around the clock. We designed the onboarding process to be as smooth as possible, with a team that will have your back and help ensure that everything goes as smoothly as possible.

Enterprise SLA

To make sure your customers are well taken care of, Bunny for Platforms also comes with our upgraded, 100% enterprise SLA, providing industry-leading guarantees and our highest level of uptime guarantee.

Ready to simplify your domain management?

By bringing together our industry-leading network, robust security measures, and tailored support, we’ve created a solution that empowers your platform to thrive in a competitive landscape. But more than just a collection of features, Bunny for Platforms is about partnership—working alongside you to deliver the best possible experience to your users.

If you are building or managing a platform that requires handling, securing, and optimizing a large number of customer domains, Bunny for Platforms was designed just for you. We’ve designed it to help you streamline your tech stack, reduce costs, and make large-scale hostname management as seamless as it gets.

Reach out to our team to learn more! We’re excited to help create better, faster internet experiences together.

As we introduce Bunny For Platforms, it’s important to remember that this is simply an evolution of the services we’ve always offered, now tailored for those ready to scale to new heights. Existing customers can continue using their accounts as usual, knowing they’re already part of something powerful. And for those just beginning their journey, we invite you to give our 14-day Free Trial a try. It opens the door to the same tools—ready to grow with you when the time comes to take your platform to the next level.