Introducing Bunny Hub: reimagining the status page

Over the past few months, you told us something loud and clear: our status page wasn't giving you enough visibility or granularity, especially for minor issues.

For a company that believes in transparency as one of our values, this was quite a blow. It meant we were letting our customers down.

But instead of throwing a quick patch at the problem, we took a step back and asked a bigger question: What would it take to build the gold standard for visibility, transparency, and trust?

We decided to reimagine the entire experience, both externally and internally. But after evaluating every tool on the market, nothing quite matched our vision. Many were also priced in the tens of thousands per year, yet covered just a fraction of our customer base. (Looking at you, Atlassian.)

That left us with a choice. We could accept being average for a quick win, or do something that matters. At bunny.net, we don't do average. So we did what we do best and set out to build something new.

Why reinvent the wheel for a status page?

Because the old wheel was creaky and not very round in the first place.

Besides looking dated, our old status page could tell you when something big broke. But it couldn’t always tell you where, who it affected, and what to expect next, especially not in a way we’d want to.

In fact, if you didn't actively subscribe, it told you absolutely nothing at all.

While we could have bolted on additional components, the right tooling simply wasn't there. On top of that, we struggled to do this in a way that solved internal communication challenges. We needed something scalable for a team of nearly 100 people, where any incident can involve multiple teams across multiple departments.

The more we thought about these issues, the more we realized something. A status page shouldn’t be limited to being a public-facing report card. Eventually, building our own became the obvious choice.

Meet Bunny Hub

Bunny Hub is a status page reimagined as something much bigger. It’s a transparent command center for incident communication, internal coordination, observability, and customer trust. All in one.

When you shared feedback, we didn't just listen. We took it a step further and evolved it into a much bigger goal. We want bunny.net to provide industry-leading incident communication, along with the tooling to make it all happen.

Our promise

While today's announcement focuses on what Bunny Hub is, the real story is what we will be changing.

Bunny Hub is backed by a bigger vision that will grow over time. In the short term, as we work toward a launch later this year, these are the key pillars we're building:

• Per-region and per-service reporting: Every service will have status reports for each individual component, down to the CDN region level.
• Per-service subscriptions: You will be able to subscribe to specific products and services, and get alerts on specific channels for each of them.
• Automatic notifications for major incidents: Bunny Hub will integrate directly into bunny.net, allowing us to alert everyone in case of major incidents and only for the products they’re actually using.
• Public changelogs: When possible, we will record product changes in a public changelog so you can stay up to date.
• Public postmortems: For major incidents, postmortems will be publicly available and automatically shared on the status page.
• Two-way communication: Users will be able to report issues straight from the support page, alerting our teams to potential patterns and issues that automated monitoring didn't detect, and get answers through live FAQ pages for complex incidents.

Built for us. Available to anyone.

We started Bunny Hub to hold ourselves to a higher standard. But the more we used it, the more one thing became clear. This platform could not only help our teams at bunny.net but also countless other companies struggling with the same issues. So we decided to turn it into a product.

Bunny Hub is packed with features designed to help a single developer launch their service or support a complex, high-scale infrastructure company with many moving parts. And we built it without the enterprise-price paywall.

We drew on years of experience operating a complex global network, built a tool that we would love to use ourselves, and shared it with everyone. Once we have battle-tested it in our own operations, here's a sneak peek at how Bunny Hub can help you level up your own customer communication.

Build transparency and empower two-way communication

At its core, we want to help other services pursue the same goal that we do. We want to build exceptional user trust through clear communication and transparency.

Here's what you can expect:

• Services, components, and subcomponents: Provide granular, service-specific status updates and let users know exactly what’s affected and where.
• Incidents and maintenance with rich timelines: Declare, update, resolve, and alert users about issues with built-in contact synchronization.
• Incident FAQ and comments: Optionally configure incident FAQs and user comments to improve communication and knowledge sharing.
• Changelogs: Publish and organize product updates, feature releases, and bug fixes in a central place, making it easy for users to track what's new.
• Subscriptions that respect signal-to-noise: Allow users to subscribe to what they care about so they aren’t bogged down by noise.

Improve observability through customer feedback

Monitoring service status isn't just about fancy charts and automatic alerts. In complex, globally distributed systems, issues can easily lie hidden in a single region. Alongside traditional monitoring, Bunny Hub provides the tools to leverage customer feedback and turn it into useful insights to spot and debug issues.

Built in, you get:

• Global monitoring: Synthetic probes distributed across 40+ regions to monitor the health, response times, and error rates of your endpoints.
• Smart alerts: Thresholds and anomaly detection that cut through noise and group related events into a single incident when needed.
• Customer impact reports with a live map: See where users are reporting issues to help you debug distributed systems and tricky problems.

Elevate internal coordination

Effectively handling incidents depends both on internal and external communication. Bunny Hub helps you do both. It connects customers, technical, support, and business teams to collaborate effectively with built-in tools that make it easy to:

• Measure customer and revenue impact: Gather automated insights into incident impact. Is it really a low-severity issue if it's impacting a million-dollar customer?
• Incident rooms with roles: Declare an incident owner, set permissions, and invite your full team.
• Internal notes and drafts: Collaborate privately and share notes with internal teams to improve their understanding and guide customer-facing teams.
• Approvals and permissions: Fine-grained controls with approval flows and detailed permissions.
• Audit logging: Every change is tracked. You will always know who updated what, when, and why, to help with accountability and compliance.

And much more…

We like to think we’re our own toughest customer, and that is no exception here. Beyond the three core themes, Bunny Hub is packed with a ton of other features such as:

• Branding and customization: Your logo, your colors, your domain, your voice.
• Embeds and APIs: Pull live status into your docs, dashboard, or app. Provide a status API for your customers.
• Data sinks and integrations: Stream metrics and events to Grafana or your observability stack. Use webhooks to connect incident lifecycle events to Slack, Teams, Jira, or your ticketing system.
• AI tooling built in: It wouldn’t be 2025 if we didn’t ship AI features. Bunny Hub makes life easier with built-in writing assistance, summarization, quality assurance, sentiment tracking, translations, and more.

All of this is designed to reimagine a piece of software that has been seemingly forgotten in the age of AI, but still has so much potential for innovation.

When can you get your hands on it?

If you’re excited about what we’re doing, we have great news for you. We’re currently in the final stages of rolling Bunny Hub out to replace our own existing status page.

Next, we’re making Bunny Hub available to everyone. After we ensure we’ve built a product we love using ourselves, we plan to make it available to everyone without the exorbitant price tag.