Introducing Burrow Smart Routing: to make the internet hop even faster

For years, the internet has been a fundamental part of life, but 2025 has taken this a step further. It’s no longer just useful for fun, work, and socializing. Increasingly, we rely on it just to be able to think.

The scary part?

It takes just one blip in connectivity, and it all comes crumbling down. Talking to your friends? Nope. Listening to music? Paused. And your latest project you’re vibe-coding at work? Errored out.

And the scarier part? These blips happen all the time.

Under the hood, the internet is nothing but a fragile system of cables, infrastructure, and partnerships. One wrong move, and terabits of connectivity get wiped away in an instant. In fact, we're seeing this happen right now. Last month, the Red Sea cable connecting India to the rest of the world went offline and still isn’t back. In the meantime, hundreds of millions of internet users are suffering severe connectivity issues.

Today, we’re ready to help make a change.

Over the past few years, bunny.net has evolved from a simple idea to one of the fastest, largest, and most reliable global networks in the world. Now, it spans more than 119 datacenters across 77 countries, and each day helps nearly a billion people consume content online.

What hasn’t changed is our mission: to make the internet hop faster.

In a relentless pursuit to make the internet a better place, we’ve mastered the art of delivering the static. Next, we're setting out to supercharge the dynamic.

We’re excited to introduce Burrow.

Burrow: a global smart routing engine for your traffic

Burrow is an always-on, self-optimizing routing engine built into the fabric of the bunny.net network.

It automatically monitors global network conditions and intelligently steers your requests across our global backbone along the optimal path for each request, avoiding packet loss, outages, and congestion in the process.

On a good day, Burrow helps you deliver up to 40% faster average response times for dynamic or uncached content. On a bad one, it makes the difference between staying online and staring at a loading screen.

While network blips are a fact of life on the internet, Burrow gives your systems a secret weapon to fight back. You get a performance boost, and peace of mind, knowing your traffic will always find the most reliable path to its destination.

Technology made to feel like magic

But Burrow doesn’t just dodge bad routes. We’ve built it to squeeze milliseconds everywhere.

It helps you avoid slow, expensive TLS handshakes from far away and replaces them with pre-secured, reused connections that are always ready to go. That means lower TTFB, fewer connection errors, and even better caching.

Yes, static gets faster too.

And while Burrow learns best from a healthy flow of real global traffic, we want smaller projects to win too. To help with that, we’re soon equipping Burrow with active probing. This will allow you to configure periodic lightweight checks to help map paths ahead of time and get them ready for the next request, allowing your data to flow through an always-on, always-optimized path across the internet.

Because great technology should feel just like magic. No code changes. No migrations. All it takes is the click of a button.

The new vision for Bunny Optimizer: your home for performance

Alongside Burrow, we’re shipping a new vision for Bunny Optimizer. Moving beyond blazing-fast images and static assets, it’s our goal to create your go-to, end-to-end performance layer for any kind of workload.

Whether you’re delivering static websites or building the next generation of real-time AI systems, we’re setting out to make Bunny Optimizer help you run it efficiently around the globe.

Instead of adding value by charging feature by feature, we’re packing everything into one simple package.

Pricing that’s built for you

We built Burrow to help create better internet experiences for everyone, not just teams with deep pockets.

Similar features are often locked behind a sales call or bundled as an extra add-on across all your traffic. That’s not how we roll. Instead, we’re sticking with the traditional bunny.net mantra: fair, affordable, and available to anyone.

Starting today, Burrow is included at no additional cost for all Bunny Optimizer users during our early-access period with no traffic limitations.

Once early access ends, and we’re seeing it knocking performance out of the park, we'll roll out full pricing with a generous free tier:

• 50 GB of uncached traffic included each month with Bunny Optimizer
• $0.06/GB for any additional uncached traffic beyond the free 50GB

This way, we help builders build and scalers scale.

Give Burrow a go today!

Ready to start hopping faster?

You can turn on Burrow in less than a minute:

• Open Pull Zone → Optimizer
• Toggle Bunny Optimizer on
• Open the Burrow tab and click Enable

That’s it. Your uncached traffic now rides the smartest path across our backbone, delivering better experiences for your users, APIs, and bots alike.

If you're not sold on the performance benefits yet, make sure to check all the other Bunny Optimizer features to help you supercharge your online presence.

Building a faster internet, together!

When we first launched bunny.net, we had a simple goal: deliver exceptional performance for static content.

Not anymore. Today, networks like ours play a key role not just accelerating in static content, but in powering a fast, dynamic web with APIs, live data, and personalized experiences.

With yesterday’s launch of WebSocket support and today's Burrow Smart Routing, we’re excited to help you build what’s next and turn the bunny.net network into a global performance powerhouse that helps applications of all types deliver better end-user experiences.

As our platform evolves, so do the possibilities for how bunny.net can bring value. We’re constantly exploring where and how to best support your applications to get the performance, security, and reliability they need. And we’re only getting started.

If you’re excited about our vision, make sure to check out our careers page. We have big plans ahead, and you can help make them a reality.