Where bold ideas get their moment: Celebrating innovation at bunny.net

When people ask what makes bunny.net different, I tell them it’s the way we treat innovation. A lot of startups say they value innovation, but in reality, it often gets lost in deadlines, processes, or the fear of taking risks. It’s the opposite at bunny.net, and here’s why. We actually make space for it.

That approach isn’t accidental. We’re competing in a space dominated by giants, which means playing it safe was never really an option. From day one, we’ve tried things, learned fast, and accepted that not every idea will land on the first hop. That mindset shows up in one of our core values: Dare to build the unimaginable.

We wanted a way to make that value more than just words, so we created something simple and visible. Every quarter, the entire company gets to vote for a teammate who brought forward an innovative idea that we can adopt internally or share with our customers.

The Innovation Award recognizes those people. It shines a light on creativity, initiative, and the curiosity that keeps our fluffle hopping forward. I think I can speak for everyone when I say this initiative is more than recognition; it’s a chance for people to step out of their day-to-day workload, take an idea that’s been sitting on the drawing board, and actually bring it to life.

How bold ideas get spotted

Team leads nominate the people who’ve made a real impact in their teams. They’re looking for people who hop beyond their role, not just those who stop at “job done.” They want to spotlight people who’ve turned bottlenecks into breakthroughs and sparked ideas we haven’t seen before, even when those efforts didn’t always lead to the biggest wins. This is one of the moments when the work behind an idea matters just as much as the result.

It’s also an opportunity to recognize and celebrate the people who spot friction, simplify the messy parts, and build faster, smarter ways to work. We encourage experimenting, taking calculated risks, and pushing the boundaries of what’s possible. Once all nominations are in, team leads review them and narrow the list to three candidates for the fluffle to vote on.

Our first winner: Anton Petrov

Our very first winner of the Innovation Award went to Anton Petrov, who was celebrated for his work on video content, Bunny News, and Pawsitive News. He took typically information-heavy topics like competitive intelligence and industry updates and turned them into something genuinely hilarious. With his quick wit and sense of humor, Anton keeps the fluffle in the loop on our competitors in a way that’s both clever and entertaining. He might have missed his calling as an actor, but we’re glad to see him nurturing that hidden talent every time a new episode drops. It’s something we all look forward to every month, and we’ve even started hosting watch parties so no one misses a new episode. When asked about trying new formats and taking creative risks, Anton keeps it simple:

Anton is a valuable member of the marketing team, and his work is a perfect example of how innovation and fun can go hand in hand.

Last quarter’s winner: Davor Jovanović

We’d been dealing with a website setup that made even small updates far more complicated than they should have been. Every change took time and extra support from engineering, which slowed things down and made it hard to try new layouts, test ideas, or update content on the fly.

Davor came in with a fresh perspective and found a smarter way to approach the problem. Sitting somewhere between frontend developer and honorary marketeer, he effortlessly bridges the gap between creativity and code. His solution gave us the flexibility to experiment more freely with layouts and content, build pages faster, and make changes without waiting on long development cycles, so ideas don’t lose momentum mid-hop. Now the team can move quickly, stay creative, and keep the website fresh, updated, and dynamic. For Davor, the motivation behind that work is straightforward:

This quarter’s winner: Dimko Demchenko

Improving how we build and ship things also means paying attention to what happens behind the scenes. That’s where Dimko stepped in and built Lain, an automation assistant designed to quietly remove everyday friction. Instead of people waiting around or stepping in manually when something breaks, Lain helps keep work moving in the background, right from the tools the team already uses to communicate.

What started as a small improvement quickly grew into something the team now relies on daily. Lain helps run checks, spots patterns when issues come up, remembers answers to common questions, and cuts down on repetitive steps just to get work over the line. The result was fewer interruptions, fewer “can someone look at this?” moments, and more time to focus on the parts of the job that need judgment, not automation.

For Dimko, building Lain was about making life easier for the people using it. It reflects his belief that good quality work isn’t just about fixing problems, but about designing systems that help teams work better together.

When asked about the experience and how it felt to win the award, Dimko shared this:

Innovation belongs here

Each winner helps set the pace for the next, showing that innovation grows stronger when shared. As Dejan, our founder and CEO, says:

“The internet moves fast. So do we. At bunny.net, our mission is to help build and power what comes next, and that means solving new and exciting challenges every year. For us, innovation goes beyond breakthrough product launches. We’ve embedded it into the very operating system of the company. It’s both the big and small everyday ideas that make us better, faster, and more efficient. Just because something works doesn’t mean it can’t work even better, and even a failure can turn into a valuable learning opportunity. Together, these small changes compound into the mindset, passion, and drive that create continuous breakthroughs for ourselves, our customers, and the internet itself.”

A well-deserved round of applause

To Anton, Davor, and Dimko, and to every member of the fluffle who continues to explore, improve, and build, thank you. Your creativity keeps bunny.net strong and helps us all hop ahead together.

Here’s to more ideas, more collaboration, and another quarter of innovation.

Hop with us

We’re not just imagining the future of the internet. We’re building it. If this resonates with you, hop over to our careers page to see where you might fit into our fluffle.