Why branding is everything at bunny.net

At bunny.net, we don’t just blend in; we stand out. In an industry dominated by straight lines, rigid structures, and corporate formality, we chose a different path—one that’s unique, bold, and impossible to forget.

Branding, for us, is more than just a logo, colors, or fonts. It’s about who we are and how we present ourselves in everything we do. It’s a reflection of our values, energy, and the experience we create for everyone who interacts with us, always leaving a lasting impression.

What does branding mean to us?

We go beyond simply creating visual identity, instead we try to capture the entire experience. It starts with who we are, what we stand for, and the mission that drives us. It’s part of everything we do, whether in how we communicate or how we connect with others.

Anyone who interacts with bunny.net be it as a customer, team member, or community member, becomes part of our story and our fluffle, shaping it alongside us. We want people to engage with our brand in a way that feels natural to them, making it their own while staying true to what makes bunny.net special.

Our mission has always been to make things simple, fast, and fun. That same energy fuels our approach to branding. Looking different is important, but feeling different is what we want to achieve: playful, approachable, and unmistakably bunny.net.

Why did we choose a bunny as our identity?

The answer is simple. We set out to build a service that’s powerful yet simple, enterprise-grade yet approachable. No sneaky contracts, no overcomplicated features, just a passionate team building an amazing experience for everyone.

Even as we evolved, our passion and core values remained the same. When we were looking for a name that truly captured what we do, the bunny was the perfect fit. Fast, full of energy, and undeniably lovable, which is a perfect embodiment of the very essence of bunny.net.

And let’s be honest, who doesn’t love bunnies?

A playful image with real impact

Our brand goes beyond what you see, becoming an experience you can feel. It’s the warm welcome of a Bunny plush in a new employee’s welcome box, the quirky Bunny socks that brighten up morning meetings, or the Bunny mug that turns every coffee break into a moment of connection. From day one, our brand is there to greet every new member of the bunny.net fluffle, making them feel part of something special.

From day one, our brand greets every new member of the Bunny fluffle, making them feel part of something special. Every new Bunny gets a “Welcome to the Fluffle” merch package because joining the team should feel exciting. We’ve created items our employees and users genuinely love to use and wear, proudly showing they’re part of Bunny culture, mindset, and shared identity.

For our customers, the experience is just as immersive. Bunnies have taken over our website, emails, and dashboard, ensuring every interaction carries the same positive energy and playfulness that defines us. Even our merchandise isn’t just about branding; it’s Bunny with a mission. A laptop camera cover highlights our commitment to privacy, while a keychain serves more than one purpose—it doubles as a shopping cart coin or a locker key at the gym, adding a little extra convenience to everyday life.

Of course, it’s not just the brand and fun merch that define us. It’s in the way we connect with our users, partners, customers, and teammates. Our approach is easygoing yet respectful, fun yet hardworking. Everything we do, say, or create carries the Bunny brand at its core, making every interaction undeniably bunny.net.

Hopping together: Fluffle-building fun

Bunny branding doesn’t stop at visuals. It’s part of our everyday experience, embedded in everything we do, especially our team culture and company traditions.

At our annual Fluffle-building events, we celebrate our team’s unique quirks, talents, and achievements with the Bunny Awards, each one a playful, handcrafted tribute to what makes every Bunny special.

And we take fun seriously—with Bunny Olympics, complete with medals, competitions, and, of course, our Chief Bunny mascot, who always has the perfect outfit for every occasion.

An office full of bunnies

This culture extends into our Ljubljana HQ, where stepping inside feels like entering the Bunny burrow. From the moment you walk in, our playful brand surrounds you. Bunny artworks brighten the walls, and our branded foosball table is the go-to spot for a quick match (or an intense tournament!)

And the Bunny magic doesn’t stop there. Bunny statuettes, plushes, and even trays add a unique touch to our cozy space, making it genuinly us.

Living the Bunny Spirit

At bunny.net, branding isn’t an afterthought; it’s who we are. It’s woven into every conversation, every interaction, every experience. It’s what makes us unique, unforgettable, and truly Bunny. And we wouldn’t have it any other way.