How Redd.Tube scaled to several million users
Redd.Tube overcome two major roadblocks caused by their previous content delivery setup: bandwidth costs and DCMA claims. By partnering with bunny.net, Redd.Tube scaled from just a few thousand active users to well over 6 million per month.
by utilizing video upload API
10x Lower costs
by switching to custom pricing
by utilizing our DMCA panel
Redd.Tube is a video hosting platform that allows users to download, save, and search videos posted on Reddit. The team at Redd.Tube prides themselves on providing a quality user experience to all who visit their site - they take speed seriously.
Content delivery speed impacts two foundational elements of their UX: video delivery and website performance. Finally, the nature of the platform opens the Redd.Tube support team to a higher than normal volume of DMCA-related emails.
Redd.Tube faced unreasonably high pricing for storage and video delivery. Bandwidth costs were manageable at only a few thousand users, but as the user base grew, the costs nearly rocketed the company to bankruptcy. In short, video storage and delivery costs capped their short and long-term growth potential.
Redd.Tube had a problem: their previous provider didn't have a DMCA claims panel. Since the platform lets users freely save videos from Reddit, Redd.Tube needed a way to manage copyright claims. They needed a provider who could reliably enable them to block copyrighted and offensive videos from being stored and served on their website.
“I’ve been using bunny.net for over 2 years now, and I have to say that my site was able to grow fast thanks to them. With my previous CDN provider, the costs were to the sky, and I was unable to pay the bandwidth bills, but bunny.net allowed me to grow my site from a few thousand to several million users!”
Head of Development
To help the Redd.Tube team overcame these roadblocks, we worked together to keep their excellent delivery performance and significantly reduce their storage and bandwidth costs at scale. The first step for Redd.Tube was to migrate their 50 TB content library, consisting of 20,000+ videos, to our Edge Storage platform using our API. After they completed migration, we helped their team set up two zones: one High Volume Tier zone for video delivery and one Standard Tier zone for video thumbnails.
Next, we designed a custom CDN plan optimized for fast global video delivery and affordable pricing. We reduced pricing 10x through economies of scale compared to their old provider. Finally, we used Bunny Optimizer to speed up their website with Smart Image Optimization and WebP compression for thumbnails, improving website speed and reducing bandwidth costs.
The end results of Redd.Tube’s move to bunny.net were beyond imaginable. Their delivery speeds remained supercharged and stable while monthly operating costs were lowered by 10x
Bunny Optimizer supercharged their website and significantly improved their user experience and satisfaction. To top it all off, our DMCA claim panel simplified their day-to-day operations and made the whole claims process seamless and easy to navigate.
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