Recipe for success: 5-star image optimization for Samsung Food

Whether the content was static or dynamic, bunny.net services served up top-tier content delivery on devices of any size. With Bunny CDN and Bunny Optimizer working together, bunny.net now serves more than 23 terabytes of traffic for Samsung Food each month.

Quick overview

Quick overview

Improved delivery

by cutting latency

Image transformation

in real time, maintaining image quality

Scaled the app

sixfold since 2019

About Samsung Food

About Samsung Food

The Samsung Food app, formerly known as Whisk, is a high-traffic recipe app and community with a story the bunny.net team is proud to hop behind. The CEO and founder, Nick Holzherr became the runner-up in the 2012 season of The Apprentice with the idea that would become Samsung Food. Public interest was strong enough to secure early funding and kickstart the app's development. Fast forward twelve years, and Samsung Food is a huge hit.

In 2019, Samsung acquired the app to power Samsung SmartThings, a popular line of smart home appliances. Since the acquisition, Samsung Food has continued to expand its community and user-generated content, which led them down a tricky rabbit hole: managing countless images across all devices. Samsung Food originally used Bunny CDN to deliver static web content. Now, they also rely on Bunny Optimizer to spice up image delivery with real-time transformations.

Samsung Food Case Study

The challenges

The challenges

With over 500 million impressions per year, the Samsung Food app had a massive user base. Engaging that audience required every recipe to be searchable, visually appealing, and fast. As the app’s community features expanded to include user-submitted content, resizing images on the fly became a priority.

But the Samsung Food team faced two major obstacles. They needed an image transformation tool that was affordable and high-quality. Other services used opaque pricing models that made comparing services difficult, and the other image transformation tools they tested often left images blurry and pixelated. As Samsung Food leaned further into user-generated content, they needed to scale image transformation.

Dmitry Muzyka SRE

"By using Bunny CDN, we improve content delivery and ensure faster speeds at a lower cost."

Dmitry Muzyka

Site Reliability Engineering

The solution

The solution

Samsung Food Case Study

Finding the right image transformation tool for the Samsung Food community, one that balanced quality and affordability, was a challenge. Fortunately, Samsung Food had already met their latency goals by using Bunny CDN to distribute static content. So, the team decided to add more Bunny services to the mix. Bunny Optimizer delivered the real-time image transformation Samsung Food needed to grow its community features, with pricing that supported long-term scale.

Bunny Optimizer fit the bill. After switching image transformation to Bunny, Samsung Food produced high-quality images across all device sizes. Setup was easy, and 24/7 Super Bunny support guided them through every step of the integration. Our Super Bunnies answered questions in as little as 4 hours.

Samsung Food Case Study

The results

The results

Bunny Optimizer became a key ingredient in the Samsung Food app’s growth. With fast image scaling and high-quality transformations, Bunny Optimizer provided the functionality and flexibility the team needed to scale. The team shared that Bunny Optimizer delivered the highest-quality image output of any transformation tool they tested, so of course, they stuck with it.

Now, with Bunny CDN and Bunny Optimizer working together, bunny.net serves over 5 million requests per day for Samsung Food. By using bunny.net’s services, Samsung Foods grew from 350,000 users to over 2.1 million today.

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